£174.29

Routledge CIM Coursebook Stakeholder Marketing Text

Name: Routledge CIM Coursebook Stakeholder Marketing Text
Brand: Routledge
Price: 174.29 GBP
Availability: InStock

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Description

Master the complexities of marketing with the CIM Coursebook Stakeholder Marketing from Routledge. This specialized textbook is designed to match the syllabus and specific learning outcomes of the new CIM qualifications. It serves as a practical aid for students looking to bridge the gap between academic theory and real-world application. Inside, you will find a detailed discussion of marketing theories and concepts. To ensure you can apply your knowledge immediately, the book includes relevant examples and case studies. This approach helps learners develop the skills needed to navigate modern marketing environments effectively. Whether you are studying for professional certification or looking to deepen your understanding of stakeholder management, this coursebook provides the structured guidance required for success in the field.

Key Features

Designed to match the official CIM syllabus and specific learning outcomes for new qualifications.

Provides practical application of marketing theories through relevant real-world examples.

Includes case studies to help students gain immediate use of their newly acquired skills.

Helps learners understand the complexities of modern marketing and stakeholder management.

Developed by Butterworth-Heinemann to support professional marketing education.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138441031
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 20 November 2017
Listed Since: 26 July 2017

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Routledge CIM Coursebook Stakeholder Marketing Text

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