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£174.99
Routledge CIM Coursebook Stakeholder Marketing - Routledge
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Description
Key Features
The CIM Coursebook aligns with official Chartered Institute of Marketing qualification syllabus and learning outcomes.
Routledge's coursebook includes relevant case studies and practical examples that demonstrate real-world marketing applications.
The stakeholder marketing coursebook uses discussion-based learning to help students understand complex marketing concepts and theory.
This Butterworth-Heinemann publication supports immediate application of knowledge and skills gained from CIM qualifications.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138441031
- Domain
- Amazon UK
- Release Date
- 20 November 2017
- Listed Since
- 26 July 2017
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