£183.52

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£184 today · previous high £184 · all-time low £175

Routledge CIM Coursebook: Managing Marketing Textbook

Amazon

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£183.52 £174.14 £176.18 £178.23 £180.28 £182.33 £184.37 28 July 2026 02 August 2026 08 August 2026 14 August 2026 20 August 2026
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Description

Master the complexities of marketing with the CIM Coursebook: Managing Marketing from Routledge. Part of the Butterworth-Heinemann series, these coursebooks are specifically designed to match the syllabus and learning outcomes of new CIM qualifications. This textbook provides a practical application of theories and concepts through relevant examples and case studies. Designed to help students understand marketing principles, the content supports the development of immediate knowledge and skills. Whether you are studying for professional qualifications or looking to apply marketing theories in a real-world setting, this resource provides the structured guidance needed to succeed in the field of business development and entrepreneurship.

Key Features

Designed by Routledge to match the specific syllabus and learning outcomes of new CIM qualifications.

Includes practical application of marketing theories and concepts to help students gain usable skills.

Uses relevant examples and case studies to assist readers in understanding marketing complexities.

Part of the Butterworth-Heinemann series created to support professional marketing education.

Provides a structured approach to help students make immediate use of the knowledge gained from their studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 June 2017
Listed Since
26 July 2017

Barcode

No barcode data available

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