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Routledge CIM Coursebook - Delivering Customer Value

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Description

Master the complexities of marketing with the CIM Coursebook: Delivering Customer Value through Marketing from Routledge. Part of the Butterworth-Heinemann series, these coursebooks are designed to match the syllabus and learning outcomes of new qualifications. This textbook provides a practical application of theories and concepts through relevant examples and case studies. Students can gain immediate use of the knowledge and skills acquired during their qualifications. This resource is highly regarded by professionals and educators, including Professor Keith Fletcher, Director of Education at The Chartered Institute of Marketing, for its ability to help learners understand marketing principles in a real-world context.

Key Features

Designed by Routledge to match the specific syllabus and learning outcomes of new marketing qualifications.

Provides practical application of theories and concepts through relevant examples and case studies.

Helps students understand the complexities of marketing through the Butterworth-Heinemann series.

Enables readers to make immediate use of the knowledge and skills gained from their qualifications.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 July 2017
Listed Since
26 July 2017

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