CIM Introductory Certificate Marketing Coursebook 08/09 - Image 1

£174.99

Routledge CIM Introductory Certificate Marketing Coursebook 08/09

Name: CIM Introductory Certificate Marketing Coursebook 08/09
Brand: Routledge
Price: 174.99 GBP
Availability: InStock

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Description

The CIM Coursebook 08/09 by Routledge is designed to align with the syllabus and learning outcomes of the Introductory Certificate in Marketing qualification. This comprehensive guide integrates practical application of marketing theories and concepts with real-world examples and case studies, enabling students to apply their knowledge immediately. The coursebook bridges the gap between theoretical understanding and professional practice, making it an essential resource for learners pursuing the CIM Introductory Certificate. By combining detailed explanations with industry-relevant scenarios, this text helps readers navigate the complexities of modern marketing and develop skills required for marketing professionals.

Key Features

The CIM Coursebook 08/09 aligns directly with the Introductory Certificate in Marketing syllabus and official learning outcomes.

Routledge's coursebook integrates real-world case studies and practical examples throughout to reinforce marketing theory application.

Content focuses on helping students understand the complexities of marketing through discussion-based learning approaches.

The Butterworth-Heinemann Coursebook supports qualification study with structured material designed for immediate knowledge application.

Features relevant examples that connect marketing concepts to professional practice in the field.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138441015
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 September 2017
Listed Since: 26 July 2017

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Routledge CIM Introductory Certificate Marketing Coursebook 08/09

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