£174.29

Routledge CIM Coursebook - Introductory Certificate in Marketing

Name: Routledge CIM Coursebook - Introductory Certificate in Marketing
Brand: Routledge
Price: 165.81 GBP
Availability: InStock

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Description

Master the fundamentals of marketing with the CIM Coursebook for the Introductory Certificate in Marketing. Published by Routledge, this essential resource is designed to match the specific syllabus and learning outcomes of the new qualifications. It serves as a practical guide for students looking to navigate the complexities of the marketing field. This coursebook focuses on the discussion and practical application of core theories and concepts. By using relevant examples and case studies, the text helps readers turn theoretical knowledge into actionable skills. Whether you are studying for a professional qualification or looking to improve your professional practice, this book provides the tools needed to make immediate use of your learning. As noted by Professor Keith Fletcher, Director of Education at The Chartered Institute of Marketing, these coursebooks are effective aids for understanding marketing principles in a real-world context.

Key Features

Designed to match the official syllabus and learning outcomes of the new CIM qualifications.

Provides practical application of marketing theories and concepts through relevant examples.

Includes case studies to help readers apply their knowledge to real-world marketing scenarios.

Helps students understand the complexities of marketing through structured discussion.

Developed to assist readers in gaining skills they can use immediately in professional settings.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138441015
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 September 2017
Listed Since: 26 July 2017

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Routledge CIM Coursebook - Introductory Certificate in Marketing

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