£70.95

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£71 today · all-time low £70 (Jul 2026) · usually the usual

Kogan Page Innovative B2B Marketing: New Models, Processes and Theory

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Price History & Forecast

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Last 26 days · 26 data points (no recent data)

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£71.18 £69.45 £69.83 £70.21 £70.58 £70.96 £71.34 26 July 2026 01 August 2026 07 August 2026 13 August 2026 20 August 2026
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Price Distribution

Price distribution over 26 days • 2 price levels

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1 day 25 days · current 0 6 13 19 25 £70 £71 Days at Price

Price Analysis

Most common price: £71 (25 days, 96.2%)

Price range: £70 - £71

Price levels: 2 different prices over 26 days

Description

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 August 2022
Listed Since
25 August 2021

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