£115.00

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£115 today · previous high £115 · all-time low £62

Goodfellow Publishers Limited Goodfellow Creative B2B Branding - Business Management Book

Amazon

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£115.00 £56.24 £69.06 £81.88 £94.70 £107.52 £120.34 25 July 2026 30 July 2026 04 August 2026 09 August 2026 14 August 2026
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Price range: £62 - £115

Price levels: 2 different prices over 21 days

Description

B2B brand communications have remained largely unchanged for the last 25 years, but that is finally changing. In Creative B2B Branding (No Really), Goodfellow Publishers Limited provides a guide to transforming how businesses communicate. This book uses real-world experience, insight, and observation to show how companies can improve their creative communication and increase brand value. Readers will gain a deep understanding of B2B branding from the coalface, providing the ability to apply theory directly to business operations. This resource helps professionals shape the case for creative change and achieve visible improvements to brand value quickly and easily. It is an essential tool for anyone looking to modernize their business approach in a changing market.

Key Features

Gain a deep focus and understanding of B2B branding based on direct experience from the coalface.

Apply B2B brand theory directly to your business to see immediate practical results.

Achieve visible improvement to brand value through simple and easy methods.

Develop the ability to shape a strong case for creative change within your organization.

Learn how to improve creative communication using insights, anecdotes, and real examples.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 March 2010
Listed Since
10 February 2010

Barcode

No barcode data available

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