£120.00

Cognella Academic Publishing The New Global Marketing - Cognella Academic Publishing Book

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Description

Master the complexities of international business with The New Global Marketing: Local Adaptation for Sustainability and Profit. Published by Cognella Academic Publishing, this book provides a clear roadmap for marketing managers looking to assess the potential for global expansion. It helps firms identify how to capitalize on new opportunities while navigating the challenges of foreign markets. Readers will learn to determine which companies and products are best suited for international growth and which specific countries offer the most promise. The text explores the strategic planning necessary to lead a product or company to success on a global scale. By using well-established frameworks, the material helps professionals analyze company strengths and weaknesses while evaluating the risks and opportunities found in diverse markets. This resource is designed to help businesses balance local adaptation with the goals of sustainability and profit.

Key Features

Learn to assess global expansion potential and identify ways for firms to capitalize on international opportunities.

Determine which specific products and companies are most prepared for successful international growth.

Identify the best country markets to target for optimal business opportunities.

Develop effective marketing plans designed to lead products and companies to success in foreign markets.

Use established frameworks to analyze company strengths, weaknesses, and potential risks in new territories.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
30 August 2016
Listed Since
09 February 2017

Barcode

No barcode data available

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