The New Global Marketing - Cognella Academic Publishing Book - Image 1

£120.00

Cognella Academic Publishing The New Global Marketing - Cognella Academic Publishing Book

Name: The New Global Marketing - Cognella Academic Publishing Book
Brand: Cognella Academic Publishing
Price: 120.0 GBP
Availability: InStock

Accounting

It has never been this cheap. We have no record of a lower price.

£120 today · cheaper than every other day in the last 21 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 517 days • 517 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 517 days • 1 price levels

Days at Price

Price Analysis

Most common price: £120 (517 days, 100.0%)

Price range: £120 - £120

Price levels: 1 different prices over 517 days

Description

Master the complexities of international business with The New Global Marketing: Local Adaptation for Sustainability and Profit. Published by Cognella Academic Publishing, this book provides a clear roadmap for marketing managers looking to assess the potential for global expansion. It helps firms identify how to capitalize on new opportunities while navigating the challenges of foreign markets. Readers will learn to determine which companies and products are best suited for international growth and which specific countries offer the most promise. The text explores the strategic planning necessary to lead a product or company to success on a global scale. By using well-established frameworks, the material helps professionals analyze company strengths and weaknesses while evaluating the risks and opportunities found in diverse markets. This resource is designed to help businesses balance local adaptation with the goals of sustainability and profit.

Key Features

Learn to assess global expansion potential and identify ways for firms to capitalize on international opportunities.

Determine which specific products and companies are most prepared for successful international growth.

Identify the best country markets to target for optimal business opportunities.

Develop effective marketing plans designed to lead products and companies to success in foreign markets.

Use established frameworks to analyze company strengths, weaknesses, and potential risks in new territories.

Product Specifications

Brand: Cognella Academic Publishing
Format: Paperback
ASIN: 1516504674
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 30 August 2016
Listed Since: 09 February 2017

Barcode

No barcode data available

Cognella Academic Publishing The New Global Marketing - Cognella Academic Publishing Book

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)

Global Marketing: Strategy, Practice, and Cases

Managing Global Strategy: Developing an Effective Strategy in International Business

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Valuepack: Principles of Marketing: European Edition with Economics for Business

Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook

International Marketing and Export Management

Global Marketing

Globalization of Consumer Markets: Structures and Strategies

Global Marketing Strategy: An Executive Digest (Management for Professionals)

International Marketing

Online Course Pack:Principles of Marketing:European Edition/Companion Website Student Access Card:Principles of Marketing European Edition/Essential ... Marketing Planning/Marketing PlanPro Premier

Routledge Handbook of Cross-Cultural Marketing - Global Business

Handbook of Cross-Cultural Marketing

International Marketing in Fast Changing Environment: 24 (Advances in International Marketing, 24)

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)

International Marketing: Winning in the New Global Economy

International Marketing: A Global Perspective

Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen

Eine wertebasierte Typologie der Markenliebe (Forschungsgruppe Konsum und Verhalten)

Marketing Management, Global Edition

International Marketing