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£120.00
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£120 today · cheaper than every other day in the last 3 months
Cognella Academic Publishing Cognella Global Marketing Book - Local Adaptation Guide
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Most common price: £120 (63 days, 100.0%)
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Description
Key Features
The New Global Marketing explores how companies can assess the potential for successful global expansion.
This Cognella Academic Publishing book helps identify which specific products and companies should expand internationally.
Readers learn to analyze which countries offer the best opportunities for business growth.
The text uses well-established frameworks to help marketers assess company strengths and weaknesses.
Learn to develop marketing plans that lead products and companies to success in foreign markets.
The material provides methods to analyze opportunities and risks during international market entry.
Product Specifications
- Format
- paperback
- ASIN
- 1516504674
- Domain
- Amazon UK
- Release Date
- 30 August 2016
- Listed Since
- 09 February 2017
Barcode
No barcode data available
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