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PEARSON EDUCATION Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook

Name: Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook
Brand: PEARSON EDUCATION

Call Centre Management

Out of stock for 28 days. The last 3 returns each lasted under a day — get on the list.

Out of stock 28 days · last price £109 · usually back within 14 days

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Description

Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Global Marketing: A Decision-Orientated Approach, 4/e Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. The Marketing Plan Handbook, 3/e Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Altos Marketing PlanPro (a commercial software) to aid in the process.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1405888199
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 20 August 2007
Listed Since: 09 August 2007

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PEARSON EDUCATION Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook

Out of stock for 28 days. The last 3 returns each lasted under a day — get on the list.

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