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PEARSON EDUCATION Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook

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Description

Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Global Marketing: A Decision-Orientated Approach, 4/e Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. The Marketing Plan Handbook, 3/e Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Altos Marketing PlanPro (a commercial software) to aid in the process.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 August 2007
Listed Since
09 August 2007

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