£59.58

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Gabler Verlag Markendifferenzierung: Innovative Konzepte zur erfolgreichen Markenprofilierung

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£59.58 £56.60 £57.79 £58.98 £60.18 £61.37 £62.56 25 July 2026 07 August 2026 21 August 2026 03 September 2026 17 September 2026
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Description

Bei der Auswahl einer geeigneten Markenstrategie, basierend auf der Markenpositionierung, steht die Profilierung und Differenzierung im Mittelpunkt unternehmerischer Entscheidungen. Renommierte Autoren aus Wissenschaft und Praxis nehmen Stellung zu den Herausforderungen und Fragestellungen bei der Entwicklung und Implementierung innovativer Konzepte zur Markendifferenzierung und beleuchten dies aus verschiedenen Perspektiven (sozialpsychologisch, organisational, medial, gestalterisch). Praktische Handlungs- und Umsetzungsempfehlungen runden das Buch ab.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 September 2010
Listed Since
06 September 2010

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