Edward Elgar Publishing Edward Elgar Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a rigorous foundation for understanding the rapid growth in export marketing research over the last forty years. As the volume of published work increases, this handbook addresses the need for better conceptualization of performance measures to prevent weak theoretical foundations. Part of the Research Handbooks in Business and Management series, this text serves as a starting point for future academic inquiry. It profiles major theoretical frameworks essential to the field, including contingency theory and the eclectic paradigm. This resource is designed to help researchers move past irrelevant practices by injecting academic rigor into current export marketing debates.