Edward Elgar Publishing Edward Elgar Research Handbook on Export Marketing - Business

The Research Handbook on Export Marketing provides a rigorous look into the rapidly growing field of export marketing research. Over the last forty years, the volume of research in this area has increased significantly. However, this growth has sometimes led to weak theoretical foundations due to poor conceptualization of performance measures. This handbook addresses these challenges directly. Designed to serve as a foundation for future studies, this volume injects academic rigor into the existing debate. It helps researchers move past irrelevant practical applications by establishing stronger theoretical bases. By examining the core frameworks that drive the industry, this book serves as a vital resource for anyone looking to understand the complexities of global market expansion. This publication is part of the Research Handbooks in Business and Management series from Edward Elgar Publishing. It is an essential tool for academics and professionals seeking to ground their work in proven theoretical models and high-quality research standards.