Marketing in the Boardroom: Winning the Hearts and Minds of the Board - Image 1

£133.40

Routledge Marketing in the Boardroom: Winning the Hearts and Minds of the Board

Name: Marketing in the Boardroom: Winning the Hearts and Minds of the Board
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 33 days • 33 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 33 days • 1 price levels

Days at Price

Price Analysis

Most common price: £133 (33 days, 100.0%)

Price range: £133 - £133

Price levels: 1 different prices over 33 days

Description

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138281794
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 25 April 2017
Listed Since: 20 August 2016

Barcode

No barcode data available

Routledge Marketing in the Boardroom: Winning the Hearts and Minds of the Board

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing in the Boardroom: Winning the Hearts and Minds of the Board

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

Routledge Influencer Marketing - Business Management Book

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Business to Business Marketing Management: A Global Perspective

Influencer Marketing: Who Really Influences Your Customers?

Business to Business Marketing Management: A Global Perspective

Handbook of Marketing

Management of Marketing

The Marketing Book

The Marketing Book

Positioning the Brand: An Inside-Out Approach

Routledge Relationship Marketing: Creating Stakeholder Value

Critical Marketing

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research)

Routledge Contemporary Perspectives on Corporate Marketing

A Reader in Marketing Communications

Cause Related Marketing: Who Cares Wins

Building Customer-brand Relationships

Routledge - The Connected Customer Book

Accountable Marketing: Linking marketing actions to financial performance

Routledge Internal Marketing: Theories, Perspectives, and Stakeholders

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

The Fundamentals of Corporate Communications