£136.27

Routledge Marketing Training Services

Name: Marketing Training Services
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Call Centre Management

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Price distribution over 71 days • 3 price levels

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Most common price: £133 (56 days, 78.9%)

Price range: £128 - £136

Price levels: 3 different prices over 71 days

Description

Ian Linton’s book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0566075490
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 October 1997
Listed Since: 05 February 2007

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Routledge Marketing Training Services

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