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Routledge Ethical Branding and Marketing: Cases and Lessons

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Description

In a world shaped by fake news and truthiness, understanding the connection between ethics and brand identity is more important than ever. Ethical Branding and Marketing: Cases and Lessons offers a deep look into how these two fields work together to shape modern companies, business strategies, and the global market. This Routledge publication provides current perspectives through fascinating global cases. It examines how ethical principles apply to modern branding and marketing practices, helping readers understand how these values influence corporate culture and market dynamics. Whether you are studying management science or looking to improve business strategy, this book provides the necessary framework to navigate today's complex commercial environment.

Key Features

Examines the relationship between ethics and branding through various global case studies.

Provides current perspectives on how ethical principles shape modern business strategies and market trends.

Addresses how the combination of ethics and branding affects corporate culture and company identity.

Offers insights into navigating the contemporary environment of fake news and truthiness in marketing.

Part of the Routledge Advances in Management and Business Studies series for academic and professional use.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 May 2019
Listed Since
03 May 2018

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