Ethical Branding and Marketing: Cases and Lessons - Routledge - Image 1

£147.24

Routledge Ethical Branding and Marketing: Cases and Lessons - Routledge

Name: Ethical Branding and Marketing: Cases and Lessons - Routledge
Brand: Routledge
Price: 147.24 GBP
Availability: InStock

Management Science

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Description

Ethical Branding and Marketing: Cases and Lessons examines the intersection of ethics and branding through real-world global case studies, offering essential perspectives for today's business environment. This Routledge Advances in Management and Business Studies volume addresses how ethical principles shape modern branding strategies, corporate identity, and market dynamics in an era of misinformation and heightened consumer scrutiny. The book reassesses core ethical frameworks and their practical application to contemporary marketing challenges, providing managers, marketers, and business strategists with actionable insights into building brands grounded in integrity and authenticity. Ideal for professionals seeking to understand how ethical practices influence brand reputation, customer loyalty, and long-term business success.

Key Features

Routledge Advances in Management and Business Studies series delivers academic rigour and practical business insight for management professionals.

Global case studies illustrate real-world applications of ethical branding principles across diverse markets and industries.

Examines the relationship between ethics and branding, showing how moral frameworks directly influence corporate strategy and market positioning.

Addresses contemporary challenges including fake news and truthiness, helping businesses navigate ethical complexities in modern marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138337277
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 02 May 2019
Listed Since: 03 May 2018

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Routledge Ethical Branding and Marketing: Cases and Lessons - Routledge

Got more expensive overnight. Up £46 in a week — the last 3 spikes settled within a month.

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