£153.24

Routledge Ethics in Marketing: International Cases and Perspectives

Name: Routledge Ethics in Marketing: International Cases and Perspectives
Brand: Routledge
Price: 144.59 GBP
Availability: InStock

International

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Description

Modern marketing strategy requires a deep understanding of the ethical dilemmas present in the global business landscape. As corporate social responsibility becomes a standard part of marketing operations, professionals need resources that address real-world challenges. This book provides a comprehensive look at these complexities through a global lens. By examining 20 distinct cases, readers encounter a wide range of ethical issues including questionable selling practices, exploitative advertising, and product safety. The text also covers critical topics such as counterfeiting, apparent bribery, and channel conflict. Each case study is designed to help readers navigate the difficult decisions companies face in today's marketplace. A major strength of this work is its international dimension. Instead of focusing on a single region, it utilizes high-profile case studies from various parts of the world, including Europe. This global perspective is essential for anyone studying international business, accounting, or marketing ethics, providing the context needed to understand how different cultures and regulations impact corporate behavior.

Key Features

Contains 20 detailed cases that examine a wide variety of ethical issues encountered in the modern business world.

Provides a global perspective through high-profile case studies representing situations in Europe and other international regions.

Covers essential topics such as questionable selling practices, exploitative advertising, and product safety concerns.

Addresses complex corporate challenges including counterfeiting, apparent bribery, and channel conflict.

Integrates corporate social responsibility into the study of marketing strategy for a complete professional overview.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138648086
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 06 December 2016
Listed Since: 20 May 2016

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Routledge Ethics in Marketing: International Cases and Perspectives

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