Ethics in Marketing: International Cases and Perspectives - Image 1

£153.81

Routledge Ethics in Marketing: International Cases and Perspectives

Name: Ethics in Marketing: International Cases and Perspectives
Brand: Routledge
Price: 153.81 GBP
Availability: InStock

International

This is the most expensive it has ever been. Walk away.

£154 today · previous high £154 · all-time low £154

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 21 days · 21 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 21 days • 1 price levels

Days at Price

Price Analysis

Most common price: £154 (21 days, 100.0%)

Price range: £154 - £154

Price levels: 1 different prices over 21 days

Description

Understanding ethical dilemmas in business strategy is essential for modern marketers, and this Routledge book provides practical insight into real-world challenges. Ethics in Marketing presents 20 compelling case studies examining ethical issues including questionable selling practices, exploitative advertising, counterfeiting, product safety concerns, apparent bribery and channel conflict across international markets. The book's strength lies in its global perspective, featuring high-profile examples from European and other regions that demonstrate how companies navigate complex ethical terrain. Each case illuminates the relationship between corporate social responsibility and marketing strategy, helping professionals and students alike develop critical thinking about ethical decision-making in international business contexts. This resource is invaluable for anyone seeking to understand how ethical considerations shape marketing practices worldwide.

Key Features

Ethics in Marketing contains 20 detailed case studies that examine real-world ethical dilemmas in international business settings.

The book covers diverse ethical issues including questionable selling practices, exploitative advertising, counterfeiting and product safety across global markets.

High-profile international case studies represent situations in European and other regions, providing a truly global perspective on marketing ethics.

Routledge's comprehensive approach connects corporate social responsibility directly to marketing strategy and business decision-making.

The text explores how companies address bribery concerns and channel conflict whilst maintaining ethical standards in their marketing operations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138648086
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 06 December 2016
Listed Since: 20 May 2016

Barcode

No barcode data available

Routledge Ethics in Marketing: International Cases and Perspectives

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Ethics in Marketing: International cases and perspectives

Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing

Sage Publications Marketing Ethics & Society Textbook

Marketing Ethics: 8 (Foundations of Business Ethics)

Ethics, Social Responsibility and Sustainability in Marketing (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)

Marketing Ethics & Society

Ethical Branding and Marketing: Cases and Lessons - Routledge

Marketing Ethics: An International Perspective

Answers for Ethical Marketers: A Guide to Good Practice in Business Communication

Ethics and Business: A Global Introduction (Routledge-Noordhoff International Editions)

Business Ethics: Policies and Persons

Business Ethics: New Challenges for Business Schools and Corporate Leaders

Ethics in International Management: 84 (De Gruyter Studies in Organization, 84)

Ethics for International Business: Decision-Making in a Global Political Economy

Business Ethics: A Critical Approach: Integrating Ethics Across the Business World

Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

The Ethical Organisation

Business Ethics: An Economically Informed Perspective

Cambridge Ethical Theory and Business - 10th Edition Book

Ethics and the Conduct of Business: Pearson New International Edition

The SAGE Handbook of Marketing Ethics

Business Ethics: A Critical Approach: Integrating Ethics Across the Business World

Theoretical Foundations in Marketing Ethics: 15 (Research in Marketing, 15)

The Role of Business Ethics in Economic Performance - Macmillan