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PEARSON EDUCATION Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition

Amazon

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£83.99 £79.79 £81.47 £83.15 £84.83 £86.51 £88.19 23 October 2024 12 April 2025 30 September 2025 20 March 2026 08 September 2026
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Description

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 May 2003
Listed Since
16 December 2006

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