Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition - Image 1

£83.99

PEARSON EDUCATION Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition

Name: Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition
Brand: PEARSON EDUCATION
Price: 83.99 GBP
Availability: InStock

E-business

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Description

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.

Product Specifications

Brand: PEARSON EDUCATION
Format: hardcover
ASIN: 0130351350
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 08 May 2003
Listed Since: 16 December 2006

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PEARSON EDUCATION Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition

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