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PEARSON EDUCATION Pearson Basic Marketing Research with Excel Textbook

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Description

Master the essentials of market research with this concise guide from Pearson Education. Designed for practical application, Basic Marketing Research provides a clear introduction to industry fundamentals through a hands-on approach. This text focuses on real-world utility by integrating Microsoft Excel data analysis software directly into the learning process. Students and professionals can benefit from an integrated case study and experiential learning exercises that bridge the gap between theory and practice. Beyond the classroom, this book provides valuable resources to help readers apply these skills throughout their professional careers. Whether you are studying e-commerce or general business, this text offers the tools needed to handle data effectively using familiar software. Please note that this specific ISBN is for the standalone book. If you require the version bundled with the IBM SPSS 18.0 Integrated Student Version, please refer to the specific package ISBN provided in the product details.

Key Features

Learn marketing research fundamentals through a concise and easy-to-follow presentation of core concepts.

Utilize Microsoft Excel add-in software for practical, hands-on data analysis training.

Apply knowledge using an integrated case study designed to simulate real-world research scenarios.

Engage with experiential learning exercises that build practical skills for data-driven decision making.

Access professional resources included in the text to support long-term career development.

Gain proficiency in data analysis tools that are widely used in business and e-commerce environments.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 April 2011
Listed Since
02 September 2010

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