£66.99

PEARSON EDUCATION Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition

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Description

For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 December 2007
Listed Since
04 January 2007

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No barcode data available

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