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Edward Elgar Publishing Edward Elgar Economics of Marketing - Academic Book

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Description

The Economics of Marketing, part of the International Library of Critical Writings in Economics series, is an authoritative collection of articles from Edward Elgar Publishing. This volume demonstrates how economics contributes to the marketing field through both classical and contemporary analyses. It provides deep insights into the economic history of marketing practices, making it a valuable resource for academic study and professional research. Readers can explore essential topics such as channels of distribution, product strategies, and pricing policy. The text also covers promotion, advertising, and the mechanics of limiting competition. This book is designed for economists and academics working within the business and marketing sectors who require a comprehensive understanding of economic theories applied to market management.

Key Features

This volume is part of the International Library of Critical Writings in Economics series published by Edward Elgar Publishing.

The collection includes both classical and contemporary economic analyses that are relevant to modern marketing management.

Content covers essential subjects including channels of distribution, product strategies, and pricing policy.

The book examines the economic history of marketing practices and the impact of advertising and promotion.

This is a used book provided in good condition for economists and business academics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 October 1998
Listed Since
15 December 2006

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No barcode data available

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