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McGraw-Hill Education Basic Marketing

Name: Basic Marketing
Brand: McGraw-Hill Education

Management

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Price distribution over 61 days • 1 price levels

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Most common price: £110 (61 days, 100.0%)

Price range: £110 - £110

Price levels: 1 different prices over 61 days

Description

Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the first book to develop and present the 4 P's framework when describing the components of the marketing mix (Product, Price, Place, Promotion). Where most principles of marketing texts have separate supplement authors, Bill Perreault is the creator of every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Key Features

Used Book in Good Condition

Product Specifications

Brand: McGraw-Hill Education
Format: hardcover
ASIN: 0072521341
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 01 January 2002
Listed Since: 10 December 2006

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McGraw-Hill Education Basic Marketing

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Gone for 35 days. Could come back at any time — we're watching for you.

McGraw-Hill Education Basic Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

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