Consumer Behavior, Global Edition - Image 1

£63.47

PEARSON EDUCATION Consumer Behavior, Global Edition

Name: Consumer Behavior, Global Edition
Brand: PEARSON EDUCATION
Price: 63.47 GBP
Availability: InStock

Market Research

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Description

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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Consumer Behavior, Global Edition

Product Type: Abis Book

Brand: Pearson

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 129245234X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 10 April 2024
Listed Since: 05 May 2023

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PEARSON EDUCATION Consumer Behavior, Global Edition

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