£60.24

PEARSON EDUCATION Consumer Behavior, Global Edition

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£60 today · all-time low £60 (May 2026) · usually the usual

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Last 53 days · 53 data points (no recent data)

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£60.68 £59.46 £59.73 £59.99 £60.26 £60.52 £60.79 25 April 2026 08 May 2026 21 May 2026 03 June 2026 16 June 2026

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Most common price: £60 (31 days, 58.5%)

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Price levels: 2 different prices over 53 days

Description

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 January 2019
Listed Since
10 September 2018

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