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Consumer Behavior, Global Edition

Motivation

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Description

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Product Specifications

Format: paperback
ASIN: 1292269243
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Motivation
Domain: Amazon UK
Release Date: 09 January 2019
Listed Since: 10 September 2018

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Consumer Behavior, Global Edition

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