Consumer Behavior (Mindtap Course List) - Image 1

£41.32

South-Western Consumer Behavior (Mindtap Course List)

Name: Consumer Behavior (Mindtap Course List)
Brand: South-Western
Price: 41.32 GBP
Availability: InStock

Economics

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£41 today · all-time low £40 (Jul 2026) · usually £42

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Price range: £40 - £43

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Description

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

Key Features

Brand: SouthWestern College Pub

Consumer Behavior Mindtap Course List

Product Specifications

Brand: South-Western
Format: paperback
ASIN: 1305507274
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 January 2017
Listed Since: 13 July 2016

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South-Western Consumer Behavior (Mindtap Course List)

About as cheap as it gets. The only time it was cheaper was 1 month ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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