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South-Western Consumer Behavior

Name: Consumer Behavior
Brand: South-Western
Price: 76.5 GBP
Availability: InStock

Economics

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Most common price: £76 (30 days, 100.0%)

Price range: £76 - £76

Price levels: 1 different prices over 30 days

Description

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

Key Features

New Store Stock

Product Specifications

Brand: South-Western
Format: paperback
ASIN: 0357721292
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 June 2023
Listed Since: 13 January 2023

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