£69.91

Cengage Learning Consumer Behavior

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Price History & Forecast

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Last 451 days • 451 data points (No recent data available)

Historical
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£70.99 £44.51 £50.29 £56.07 £61.84 £67.62 £73.40 01 November 2024 21 February 2025 14 June 2025 04 October 2025 25 January 2026

Price Distribution

Price distribution over 451 days • 5 price ranges

Days at Price
Current Price
5 days 45 days 228 days 4 days 169 days · current 0 57 114 171 228 £47-52 £52-57 £57-61 £61-66 £66-71 Days at Price

Price Analysis

Most common range: £57-61 (228 days, 50.6%)

Price range: £47 - £71

Price levels: 5 price ranges over 451 days

Description

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 June 2023
Listed Since
13 January 2023

Barcode

No barcode data available

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