£150.01

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£150 today · previous high £150 · all-time low £137

Routledge Marketing Scientific and Technical Information - Routledge

Amazon

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£150.01 £135.49 £138.66 £141.83 £144.99 £148.16 £151.33 26 July 2026 09 August 2026 23 August 2026 06 September 2026 20 September 2026
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Most common price: £150 (40 days, 70.2%)

Price range: £137 - £150

Price levels: 2 different prices over 57 days

Description

This Routledge book explores how marketing theory applies to scientific and technical information (STI) policy and research. Distinguished marketing scholars examine STI dissemination through consumer needs assessment, information acquisition strategy, and market segmentation approaches. The work demonstrates that creating and distributing scientific and technical information parallels product and service marketing, offering valuable frameworks for STI professionals, policymakers, and researchers seeking to improve information accessibility and impact. By bridging marketing practice with scientific communication, this comprehensive resource provides practical insights for organisations managing complex technical knowledge and looking to enhance their information strategy.

Key Features

Routledge publication presenting marketing theory applications specifically tailored to scientific and technical information contexts.

Contributions from distinguished marketing scholars analysing STI dissemination through consumer needs assessment and market segmentation approaches.

Covers information acquisition strategy and market-focused perspectives relevant to STI policymaking and research institutions.

Addresses how scientific and technical information distribution parallels product and service marketing frameworks.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 June 2019
Listed Since
06 June 2019

Barcode

No barcode data available

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