£127.62

Routledge Marketing Scientific And Technical Information Book

Name: Routledge Marketing Scientific And Technical Information Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the intersection of marketing theory and scientific communication with this academic text from Routledge. This book treats the creation and dissemination of scientific and technical information (STI) as a process similar to producing and distributing a commercial product or service. While this perspective is common in marketing, it remains underutilized in STI policymaking and research. This work provides a detailed assessment of how various marketing theories apply to the STI context. It features contributions from distinguished marketing scholars who examine the field through several lenses, including consumer needs assessment and information acquisition strategies. By applying these established frameworks, the book offers new ways to look at market segmentation and information distribution within the scientific community. It is a valuable resource for researchers and policymakers looking to improve how technical knowledge is shared and utilized.

Key Features

Applies established marketing theories to the specific context of scientific and technical information (STI) research and policymaking.

Includes expert analysis from distinguished marketing scholars regarding information acquisition strategies.

Examines the dissemination of technical data through the lens of consumer needs assessment.

Provides a framework for viewing STI production and distribution as a professional service or product.

Offers academic insights into market segmentation and information delivery within technical fields.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0367020920
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 07 June 2019
Listed Since: 06 June 2019

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Routledge Marketing Scientific And Technical Information Book

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