£42.75

Routledge Marketing Scientific And Technical Information

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Description

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
07 December 2020
Listed Since
16 October 2019

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