Marketing Scientific And Technical Information - Image 1

£43.92

Routledge Marketing Scientific And Technical Information

Name: Marketing Scientific And Technical Information
Brand: Routledge
Price: 43.92 GBP
Availability: InStock

Anthropology & Sociology

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Description

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367170795
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 07 December 2020
Listed Since: 16 October 2019

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Routledge Marketing Scientific And Technical Information

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