Strategic Uses of Social Media for Improved Customer Retention (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£152.29

IGI Global Strategic Uses of Social Media for Improved Customer Retention (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Strategic Uses of Social Media for Improved Customer Retention (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 149.56 GBP
Availability: InStock

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Description

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522516867
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 09 November 2016
Listed Since: 09 November 2016

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IGI Global Strategic Uses of Social Media for Improved Customer Retention (Advances in Marketing, Customer Relationship Management, and E-Services)

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