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IGI Global Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global

Economic Policy & Development

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The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522554092
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 20 July 2018
Listed Since: 29 March 2018

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IGI Global Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Advances in Marketing, Customer Relationship Management, and E-services)

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