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Routledge Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Name: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Brand: Routledge

International

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Description

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789009617
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 31 January 2000
Listed Since: 02 February 2007

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Routledge Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

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