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PEARSON EDUCATION Framework for Marketing Management: United States Edition

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Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 April 2006
Listed Since
06 February 2007

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