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Framework for Marketing Management: United States Edition

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Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Product Specifications
Format
paperback
ASIN
0131452584
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain
Amazon UK
Release Date
18 April 2006
Listed Since
06 February 2007

Barcode

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