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£141.79
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£142 today · cheaper than every other day in the last 3 months
IGI Global Strategic Marketing Management Service Industry Book
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Price distribution over 30 days • 4 price levels
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Most common price: £203 (14 days, 46.7%)
Price range: £142 - £203
Price levels: 4 different prices over 30 days
Description
Key Features
This IGI Global publication features scholarly research on service strategies to help organizations gain a competitive advantage.
The book covers essential topics such as customer satisfaction, healthcare service, and microfinance.
It explores recent advances in marketing, customer relationship management, and e-services for the service industry.
This reference work is designed for use by students, academics, and practitioners seeking to implement modern marketing strategies.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1522524754
- Domain
- Amazon UK
- Release Date
- 20 March 2017
- Listed Since
- 08 March 2017
Barcode
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