Handbook of Market Research: 1-2 - Image 1

Price loading...

Springer Handbook of Market Research: 1-2

Name: Handbook of Market Research: 1-2
Brand: Springer

Management Science

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Product Specifications

Brand: Springer
Format: hardcover
Pack Size: 2 items
ASIN: 3319574116
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 December 2021
Listed Since: 04 October 2017

Barcode

No barcode data available

Springer Handbook of Market Research: 1-2

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Market Segmentation: Conceptual and Methodological Foundations: 8 (International Series in Quantitative Marketing, 8)

Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)

Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Applied Conjoint Analysis

Handbook of Partial Least Squares: Concepts, Methods and Applications (Springer Handbooks of Computational Statistics)

Sage Publications Qualitative Market Research Guide Book

Market Response Models: Econometric and Time Series Analysis: 12 (International Series in Quantitative Marketing, 12)

Market Response Models: Econometric and Time Series Analysis: 12 (International Series in Quantitative Marketing, 12)

Handbook of Marketing Research Methodologies for Hospitality and Tourism

The Business of Marketing Research

Market Research with Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics)

Handbook of Qualitative Research Methods in Marketing (Research Handbooks in Business and Management series)

Springer Studies in Consumer Demand - Econometric Methods Book

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Handbook of Qualitative Research Methods in Marketing (Research Handbooks in Business and Management series)

R For Marketing Research and Analytics (Use R!)

Marketing Research Methods: Quantitative and Qualitative Approaches

Statistics in Market Research (Arnold Applications of Statistics Serie)

Handbook of Marketing Decision Models: 254 (International Series in Operations Research & Management Science, 254)

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

Fundamentals of Marketing Research

Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications