Handbook of Market Research: 1-2 - Image 1

£489.82

Springer Handbook of Market Research: 1-2

Name: Handbook of Market Research: 1-2
Brand: Springer
Price: 489.82 GBP
Availability: InStock

Management Science

This is the most expensive it has ever been. Walk away.

£490 today · previous high £490 · all-time low £155

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 48 days · 48 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 48 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £155 (28 days, 58.3%)

Price range: £155 - £490

Price levels: 2 different prices over 48 days

Description

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319574116
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 December 2021
Listed Since: 04 October 2017

Barcode

No barcode data available

Springer Handbook of Market Research: 1-2

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Research

Marketing Research: Approaches, Methods and Applications in Europe

Fundamentals of Marketing Research

Market Research Handbook Fifth Edition

The Practice of Market Research: An Introduction

The Marketing Research Guide

The Marketing Research Guide

Marketing Research: Delivering Customer Insight

Marketing Research: Planning, Process, Practice

Statistics for Marketing and Consumer Research

Marketing Research: A Managerial Approach

Statistics in Market Research (Arnold Applications of Statistics Serie)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

Essentials of Marketing Research

Marketing Research 7th Ed.

Statistics for Marketing and Consumer Research

Essentials of Marketing Research

The Essentials of Marketing Research

Handbook of Marketing Decision Models: 254 (International Series in Operations Research & Management Science, 254)

The Business of Marketing Research

Essential of Marketing Research

Marketing Research, 12th Edition

Basic Marketing Research: Customer Insights and Managerial Action

Handbook of Marketing Decision Models: 254 (International Series in Operations Research & Management Science, 254)