£149.96

Springer Handbook of Marketing Decision Models: 254 (International Series in Operations Research & Management Science, 254)

Price data last checked 137 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£150 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 594 days • 594 data points (No recent data available)

Historical
Generating forecast...
£279.99 £136.96 £168.16 £199.37 £230.58 £261.79 £292.99 09 June 2024 04 November 2024 01 April 2025 27 August 2025 23 January 2026

Price Distribution

Price distribution over 594 days • 9 price levels

Days at Price
Current Price
40 days · current 148 days 10 days 14 days 25 days 19 days 21 days 311 days 6 days 0 78 156 233 311 £150 £151 £160 £180 £221 £223 £224 £226 £280 Days at Price

Price Analysis

Most common price: £226 (311 days, 52.4%)

Price range: £150 - £280

Price levels: 9 different prices over 594 days

Description

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 July 2017
Listed Since
09 March 2017

Barcode

No barcode data available

Similar Products You Might Like

Building Models for Marketing Decisions: 9 (International Series in Quantitative Marketing, 9)
96% match

Building Models for Marketing Decisions: 9 (International Series in Quantitative Marketing, 9)

Springer

£350.50 10 Dec 2025
Strategic Marketing: Plannning and Control
96% match

Strategic Marketing: Plannning and Control

Routledge

£189.20 25 Feb 2026
Marketing Research: Applied Insight, 6th Edition
96% match

Marketing Research: Applied Insight, 6th Edition

PEARSON EDUCATION

£65.69 19 Feb 2026
Marketing in a Digital World: 16 (Review of Marketing Research, 16)
96% match

Marketing in a Digital World: 16 (Review of Marketing Research, 16)

Emerald Publishing Limited

£74.99 27 Jan 2026
Marketing: Real People, Real Decisions
96% match

Marketing: Real People, Real Decisions

£59.03 12 Jan 2026
Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)
96% match

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Springer

£242.13 12 Jan 2026
The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)
96% match

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Wiley-Blackwell

£75.00 14 Feb 2026
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
96% match

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Kogan Page

£72.78 07 Jan 2026
Handbook of Market Research: 1-2
96% match

Handbook of Market Research: 1-2

Springer

£155.00 09 Jan 2026
Marketing Research 7th Ed.
96% match

Marketing Research 7th Ed.

Wiley

£78.50 15 Apr 2026
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
96% match

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Springer

£107.43 10 Mar 2026
Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
96% match

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

£90.99 05 Mar 2026
Marketing Management ISE
96% match

Marketing Management ISE

£56.04 23 Feb 2026
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
95% match

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Springer

£96.85 12 Apr 2026
Strategic Marketing Management: Planning, implementation and control
95% match

Strategic Marketing Management: Planning, implementation and control

Routledge

£179.40 12 Jan 2026
Computergestütztes Marketing
95% match

Computergestütztes Marketing

Springer

£42.99 15 Apr 2026
Marketing Strategy: Based on First Principles and Data Analytics
95% match

Marketing Strategy: Based on First Principles and Data Analytics

Springer

£48.91 30 Jan 2026
Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)
95% match

Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)

Springer

£175.32 13 Mar 2026
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
95% match

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Routledge

£45.00 29 Jan 2026
Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence
95% match

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

£130.07 28 Feb 2026
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
95% match

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Routledge

£162.91 24 Jan 2026
Marketing: An Introduction, European Edition
95% match

Marketing: An Introduction, European Edition

PEARSON EDUCATION

£61.48 20 Jan 2026
Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)
95% match

Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)

Springer

£175.77 24 Jan 2026
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
95% match

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

MACMILLAN

£51.80 09 Mar 2026