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Springer Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)

Name: Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)
Brand: Springer

Management Science

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 1402075960
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 31 December 2003
Listed Since: 09 December 2006

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Springer Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)

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