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Springer Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)

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Description

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 December 2003
Listed Since
09 December 2006

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