Building Models for Marketing Decisions: v. 9 (International Series in Quantitative Marketing) - Image 1

£314.50

Springer Building Models for Marketing Decisions: v. 9 (International Series in Quantitative Marketing)

Name: Building Models for Marketing Decisions: v. 9 (International Series in Quantitative Marketing)
Brand: Springer
Price: 325.29 GBP
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Description

Preface. Part One: Introduction to marketing models. 1. Introduction. 2. Classifying marketing models according to degree of explicitness. 3. Benefits from using marketing models. 4. A typology of marketing models. Part Two: Specification. 5. Elements of model building. 6. Marketing dynamics. 7. Implementation criteria with respect to model structure. 8. Specifying models according to intended use. 9. Specifying models according to level of demand. 10. Specifying models according to amount of behavioral detail. 11. Modeling competition. 12. Stochastic consumer behavior models. 13. Multiproduct models. 14. Model specification issues. Part Three: Parameterization and validation. 15. Organizing Data. 16. Estimation and testing. 17. Special topics in model specification and estimation. 18. Validation. Part Four: Use/Implementation. 19. Determinants of model implementation. 20. Cost-Benefit considerations in model building and use. 21. Models for marketing decisions in the future. Bibliography. Author's Index. Subject Index.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 0792377729
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 29 February 2000
Listed Since: 15 February 2007

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Springer Building Models for Marketing Decisions: v. 9 (International Series in Quantitative Marketing)

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