Statistics for Marketing and Consumer Research - Image 1

£58.37

Sage Publications Statistics for Marketing and Consumer Research

Name: Statistics for Marketing and Consumer Research
Brand: Sage Publications
Price: 58.37 GBP
Availability: InStock

Market Research

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Description

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

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Sage Publications CA

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1412911222
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 22 May 2008
Listed Since: 23 July 2007

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Sage Publications Statistics for Marketing and Consumer Research

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