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IGI Global Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)

Name: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)
Brand: IGI Global

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466625244
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 30 November 2012
Listed Since: 14 June 2012

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IGI Global Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)

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