£83.49

Gabler Verlag Kundenorientierte Unternehmensführung: Kundenorientierung - Kundenzufriedenheit - Kundenbindung

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Description

In "Kundenorientierte Unternehmensführung" geben renommierte Fachvertreter aus Wissenschaft und Unternehmenspraxis verlässliche Antworten auf aktuelle Fragen zu den Themen Kundenorientierung, Kundenzufriedenheit und Kundenbindung. Ziel der Herausgeber und Autoren ist es, dem Leser einen fundierten Überblick über Grundlagen, Instrumente und Methoden zu vermitteln. Erfahrungsberichte erfolgreicher Unternehmungen über die Anwendung verschiedener Konzepte und Methoden runden das Werk ab. In der 6. Auflage wurden die Beiträge überarbeitet oder ersetzt. Neue Entwicklungen wurden integriert.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 December 2008
Listed Since
07 October 2009

Barcode

No barcode data available

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