£36.99

MACMILLAN Building Great Customer Experiences

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Description

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 September 2002
Listed Since
11 February 2007

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