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£33.55

MACMILLAN How to Appreciate Your Customers

Name: How to Appreciate Your Customers
Brand: MACMILLAN
Price: 30.75 GBP
Availability: InStock

Brands & Corporate Identity

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Most common price: £31 (40 days, 60.6%)

Price range: £31 - £34

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Description

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 033359892X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 20 June 1995
Listed Since: 02 January 2007

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MACMILLAN How to Appreciate Your Customers

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