Strategic Use of Marketing Technology for Customer's Advisory: A Model for Customer-Driven Innovation in Organizations - Image 1

£67.00

LAP Lambert Academic Publishing Strategic Use of Marketing Technology for Customer's Advisory: A Model for Customer-Driven Innovation in Organizations

Name: Strategic Use of Marketing Technology for Customer's Advisory: A Model for Customer-Driven Innovation in Organizations
Brand: LAP Lambert Academic Publishing
Price: 67.0 GBP
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Description

In the beginning of global higher-competition decades, organizations were forced to analyze and revise their processes for optimization. They needed to reinvent better ways to execute their core businesses. This challenge was linked to ever- changing needs based on dynamism in buyer behavior in parallel to increasing variety of offers in market place. From this perspective, focus of innovativeness to remain competitive enforced firms to develop new perspectives in consumer behavior analysis, whereby ?customer's advisory? is the core to pull this stakeholder group to the process of creativity. Research aimed to determine the factors those were used in achievement of strategic imperatives composed of superiority quest in financial success and value proposed to customers and therefore effective in understanding customer's advisory. According to the findings of this research, Turkish organizations were found as open and capable of using customer's advisory through knowledge interpretation capability, better utilization of information and insights derived from customer, human resource advantages and innovativeness in corporate thinking. About the Author Author has achieved his PhD. degree in Business Administration (Marketing) from Yeditepe University in 2009. He has been working in information and communication technologies industry more than 18 years. Currently, he works as research and development manager at a multinational company, and lives in Istanbul-Turkey.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3843374449
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 15 November 2010
Listed Since: 15 November 2010

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LAP Lambert Academic Publishing Strategic Use of Marketing Technology for Customer's Advisory: A Model for Customer-Driven Innovation in Organizations

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