£61.99

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Cambridge Scholars Publishing The Virtual World and Marketing

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Description

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 April 2018
Listed Since
15 March 2018

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