The Customer Centric Enterprise: Advances in Mass Customization and Personalization - Image 1

£178.88

Springer The Customer Centric Enterprise: Advances in Mass Customization and Personalization

Name: The Customer Centric Enterprise: Advances in Mass Customization and Personalization
Brand: Springer
Price: 178.77 GBP
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Fashion Design

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Description

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3540024921
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Fashion Design
Domain: Amazon UK
Publication Date: 12 June 2003
Listed Since: 10 December 2006

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Springer The Customer Centric Enterprise: Advances in Mass Customization and Personalization

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