£193.85

Springer The Customer Centric Enterprise: Advances in Mass Customization and Personalization

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Last 54 days · 54 data points (no recent data)

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£199.42 £176.77 £181.71 £186.65 £191.60 £196.54 £201.48 28 April 2026 11 May 2026 24 May 2026 06 June 2026 20 June 2026

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4 days 1 day · current 46 days 3 days 0 12 23 35 46 £179 £194 £197 £199 Days at Price

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Price range: £179 - £199

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Description

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
12 June 2003
Listed Since
10 December 2006

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