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Springer Mass Customization: Engineering and Managing Global Operations (Springer Series in Advanced Manufacturing)

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£139.76 £128.03 £130.59 £133.15 £135.71 £138.27 £140.83 13 March 2026 27 March 2026 10 April 2026 24 April 2026 09 May 2026

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Description

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today’s international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as: • product platforms; • learning curve modeling; • additive manufacturing; and • service customization. Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included. Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 November 2010
Listed Since
22 June 2010

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No barcode data available

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