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Springer Customization 4.0 - Mass Customization & Personalization Conference 2017

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Description

Customization 4.0 compiles cutting-edge research from the 9th World Mass Customization & Personalization Conference (MCPC 2017) held in Aachen, Germany, bringing together contributions from global experts across multiple disciplines. This Springer proceedings volume explores how Industrie 4.0, digital manufacturing, and smart products are reshaping mass customization and personalization strategies. The chapters present innovative approaches to extending and transforming business models through customization, offering practical insights and theoretical frameworks for managers, researchers, and industry professionals seeking to understand how customization drives competitive advantage in the modern digital economy.

Key Features

Proceedings from the 9th World Mass Customization & Personalization Conference (MCPC 2017) held in Aachen, Germany on November 20th-21st, 2017.

Published by Springer in their Proceedings in Business and Economics series, providing peer-reviewed academic research.

Features contributions from international authors exploring mass customization as a business model transformation opportunity.

Addresses current trends including Industrie 4.0, digital manufacturing, and smart products within customization frameworks.

Ideal resource for managers, academics, and business professionals implementing customization strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 June 2018
Listed Since
08 February 2018

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No barcode data available

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