£81.96

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£82 today · previous high £82 · all-time low £80

Kogan Page Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Amazon

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Last 63 days · 63 data points (no recent data)

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£81.96 £79.66 £80.16 £80.66 £81.17 £81.67 £82.17 25 July 2026 09 August 2026 25 August 2026 09 September 2026 25 September 2026
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Price Distribution

Price distribution over 63 days • 3 price levels

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Current Price
29 days 26 days 8 days · current 0 7 15 22 29 £80 £81 £82 Days at Price

Price Analysis

Most common price: £80 (29 days, 46.0%)

Price range: £80 - £82

Price levels: 3 different prices over 63 days

Description

WINNER: NYC Big Book Award 2025 - Sales & Marketing Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 May 2024
Listed Since
04 August 2023

Barcode

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