£42.32

MACMILLAN Marketing in Context: Setting the Scene

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Description

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2013
Listed Since
27 May 2016

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