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MACMILLAN How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

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Description

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Key Features

Palgrave MacMillan

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 December 2013
Listed Since
16 July 2013

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