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MACMILLAN How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Name: How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Brand: MACMILLAN

E-commerce

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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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Palgrave MacMillan

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137340681
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 16 December 2013
Listed Since: 16 July 2013

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MACMILLAN How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

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