£150.03

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£150 today · previous high £150 · all-time low £137

Routledge Marketing Planning for Services

Amazon

Price History & Forecast

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Last 87 days · 87 data points (no recent data)

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£150.03 £135.49 £138.66 £141.83 £145.01 £148.18 £151.35 11 August 2026 01 September 2026 23 September 2026 14 October 2026 05 November 2026
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Price distribution over 87 days • 2 price levels

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8 days 79 days · current 0 20 40 59 79 £137 £150 Days at Price

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Most common price: £150 (79 days, 90.8%)

Price range: £137 - £150

Price levels: 2 different prices over 87 days

Description
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
113815279X
Category
Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Business Plans
Domain
Amazon UK
Release Date
18 August 2016
Listed Since
14 July 2016

Barcode

No barcode data available

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