Marketing Planning for Services - Image 1

£63.14

Routledge Marketing Planning for Services

Name: Marketing Planning for Services
Brand: Routledge
Price: 63.14 GBP
Availability: InStock

Business Plans

It has never been this cheap. We have no record of a lower price.

£63 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 53 days · 53 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 53 days • 1 price levels

Days at Price

Price Analysis

Most common price: £63 (53 days, 100.0%)

Price range: £63 - £63

Price levels: 1 different prices over 53 days

Description

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750630221
Category: Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Business Plans
Domain: Amazon UK
Release Date: 17 June 1996
Listed Since: 12 January 2007

Barcode

No barcode data available

Routledge Marketing Planning for Services

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Planning for Services

Marketing Plans for Service Businesses: A Complete Guide

Marketing Planning Guide

Marketing Planning: Where Strategy Meets Action

Routledge Strategic Marketing Planning - Business Text

Strategic Marketing Planning

How to Write a Successful Marketing Plan

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Principles of Marketing: A Value-Based Approach

Principles and Practice of Marketing

Routledge Marketing Planning in a Total Quality Environment

ACP MARKETING: PLANNING & STRATEGY 7E

Sage Publications Principles and Practice of Marketing Book

Principles of Marketing

Marketing Management and Strategy

The Marketing Plan Handbook, 6th Edition

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Principles of Marketing

Marketing: Real People, Real Decisions

Marketing

Routledge Fundamentals and Practice of Marketing - 4th Edition

Routledge Marketing Briefs - Second Edition Study Guide

Principles of Services Marketing

The Marketing Plan