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£66 today · previous high £66 · all-time low £63

Routledge Marketing Planning for Services

Amazon

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£65.73 £62.91 £63.53 £64.14 £64.76 £65.37 £65.99 26 July 2026 01 August 2026 07 August 2026 13 August 2026 20 August 2026
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Description
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0750630221
Category
Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Business Plans
Domain
Amazon UK
Release Date
17 June 1996
Listed Since
12 January 2007

Barcode

No barcode data available

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