£64.59

Cengage Learning How to Plan Advertising

Name: How to Plan Advertising
Brand: Cengage Learning
Price: 64.59 GBP
Availability: InStock

Advertising

This is the usual price. Wait for it to drop, or tell us your number.

£65 today · usual range £60–£65 · best ever £60

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 49 days · 49 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 49 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £65 (29 days, 59.2%)

Price range: £60 - £65

Price levels: 2 different prices over 49 days

Description

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 0826457401
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 31 May 2001
Listed Since: 04 January 2007

Barcode

No barcode data available

Cengage Learning How to Plan Advertising

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Planning Advertisements: 09 (Routledge Library Editions: Advertising)

Advertising: Strategy, Creativity and Media

The Fundamentals of Advertising

Fundamentals of Advertising

Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

Advertising Media Planning: A Brand Management Approach

Advertising Management: Concepts, Theories, Research and Trends

Creative Strategy in Advertising

Advertising and Integrated Brand Promotion

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Routledge Concise Encyclopedia of Advertising - Business Reference

Advertising Management in a Digital Environment: Text and Cases

Concise Encyclopedia of Advertising

Advertising and Integrated Brand Promotion: With Infotrac

Advertising Management

Routledge Advertising Management - Comprehensive Textbook

Persuasive Advertising: Evidence-based Principles

Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

The Practice of Advertising

Advertising Research: Theory and Practice

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)