Price loading...

Cengage Learning EMEA How to Plan Advertising

Name: How to Plan Advertising
Brand: Cengage Learning EMEA

Advertising

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Cengage Learning EMEA
Format: Paperback
ASIN: 0826457401
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 31 May 2001
Listed Since: 04 January 2007

Barcode

No barcode data available

Cengage Learning EMEA How to Plan Advertising

Price History & Forecast

No Price Data Available

Price Distribution

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Advertising Media Planning: A Brand Management Approach

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

The Fundamentals of Advertising

Fundamentals of Advertising

Advertising: Strategy, Creativity and Media

How to Write a Successful Marketing Plan

Advertising Management in a Digital Environment: Text and Cases

Introduction to Advertising: Understanding and Managing the Advertising Process

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Routledge Advertising Management - Comprehensive Textbook

Advertising Management

Introduction to Advertising: Understanding and Managing the Advertising Process

Marketing Planning & Strategy: A Practical Introduction

Strategic Integrated Marketing Communications

Marketing Communications: Principles and Practice

Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)

Advertising and Integrated Brand Promotion

Marketing Planning: Where Strategy Meets Action

Concise Encyclopedia of Advertising

Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans

Competitive Marketing: A Strategic Approach

Marketing Communications: Objectives, Strategy, Tactics

Advertising Management: Concepts, Theories, Research and Trends