£59.79

Cengage Learning EMEA How to Plan Advertising

Name: How to Plan Advertising
Brand: Cengage Learning EMEA
Price: 59.79 GBP
Availability: InStock

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Description

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

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Product Specifications

Brand: Cengage Learning EMEA
Format: Paperback
ASIN: 0826457401
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 31 May 2001
Listed Since: 04 January 2007

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Cengage Learning EMEA How to Plan Advertising

Same price for 25 weeks. Today is much like next week.

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